Rightlander can help online casinos be safer
Online casinos are always trying to improve their online safety for gamblers, but it’s never easy and Rightlander can help. There are always affiliate sites that break the rules for the extra cash at the expense of the gamblers.
Affiliate sites can bend or even break the rules set by regulators to cheat gamblers at their chances when they gamble or to steal traffic from otherwise reputable affiliate websites. This is something that Rightlander has been making tools to avoid for the benefit of casinos and gamblers.
The compliance technology from Rightlander.
Rightlander has been in the industry of affiliate compliance technology since 2018. It keeps up to date with the latest regulations and legislations to get ahead of non-compliant acts from affiliates or other marketing practices that aim to trick gamblers.
To help this, Rightlander has created a new tool, PPC Monitoring. It is designed to monitor desktop and mobile PPC ads and identify when an affiliate is using a casino name, hijacking traffic or using tracking codes to steal that traffic. It can also detect when prohibited terms are used for PPC ads.
What are PPC ads?
They are pay-per-click adverts that you will usually see when using Google or in images on websites.
“This area of marketing has long been a high revenue generator for affiliates and operators alike and it is not uncommon for ads to contain non-compliant copy, misleading information or even to deploy devious redirects. Often appearing at the top of search results, this content is highly visible and presents a significant risk to brands operating with affiliates in regulated territories.” – Ian Sims, Rightlander’s founder
Stay safe while gambling.
With a recent exchange rate, this service can cost R17 342 per month or more. So, it’s not something someone like you or I can afford, but it is something that casinos can.
What this is a perfect time for is for us to remember some general safety rules. For one, don’t simply trust ads on search engines like Google and websites. Find the genuine URL of the casino you want to visit and input that directly into the browser.
For more safety and to make sure you stay safe while gambling, read our responsible gambling article.